Tec-Do launches Navos 2.0, wiring specialist agents into commerce workflows
The marketing tech firm's multi-agent platform assembles product selection, creative, influencer, and short-drama agents on demand, and a new desktop assistant does the clicking.
- Tec-Do launched Navos 2.0 at WAIC Shanghai, a multi-agent platform where enterprises assemble specialized agents on demand and orchestrate them through collaborative agentic workflows.
- Purpose built agents cover product selection, creative, influencers, and short-form drama, and a new AI Desktop Assistant executes across web apps, documents, Lark, and Microsoft Office.
- The company says its Tec-Chi model ranks first on the SuperCLUE-Mkt marketing benchmark and that it served over 100,000 advertisers in 2025, company claims from its announcement.
Orchestration is coming for the marketing department by way of the show floor. AI marketing technology firm Tec-Do launched Navos 2.0 at the World Artificial Intelligence Conference in Shanghai, per the company's announcement, with demos running through the conference's public days this weekend. The platform lets enterprises assemble specialized AI agents on demand and orchestrate them through what Tec-Do calls Agentic Workflows.
The roster is concrete: an AI Product Selection Agent, an AI Creative Agent, an AI Influencer Agent, and an AI Short-Drama Agent aimed at the short-form entertainment market. A new AI Desktop Assistant extends the system from planning into execution, interacting with web applications, processing documents, and integrating with Lark and Microsoft Office. Founder and CEO Shuhao Li's one-liner: "Navos 2.0 moves AI beyond the chat interface and into real business workflows."
Company claims, clearly labeled
The stack runs on Tec-Chi, Tec-Do's proprietary multimodal model, which the company says ranks first globally on the SuperCLUE-Mkt marketing benchmark. Tec-Do also says it served more than 100,000 advertisers in 2025 and is an official ChatGPT Ads technology partner. All of that comes from the company's own release, so score it accordingly.
The pattern worth watching
Strip the marketing gloss and Navos 2.0 is the same architecture the infrastructure players are converging on: a pool of narrow specialists, a workflow layer that composes them, and a desktop executor that touches real tools. It is the pattern OneSignal shipped for lifecycle marketing and Omneky opened to outside agents for ads, now aimed at cross-border commerce, with a roadmap that ends in enterprise agents negotiating with consumer agents. That last mile, agent-to-agent commerce, is the part nobody has cracked, and the number of companies building toward it keeps growing.